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Director, Product Marketing (Indirect Tax)



Marketing & Communications, Product
United States · Remote
Posted on Wednesday, May 29, 2024

Build your future with Sovos.

If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape. At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.

Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we!

Don’t worry if you don't check all the boxes – apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.

The Work You'll Do:

The Director, Indirect Tax Product Marketing will drive the positioning, messaging, content, and GTM motions for the Indirect Tax solutions at Sovos. The product marketing team at Sovos is very content focused, and this person will need to be a content contributor in addition to a manager. The indirect tax lead will have product and content remit for Sovos determination solutions for Value Added Tax and Sales and Use Tax, reporting and filing, and e-invoicing. You will also manage a team that focuses on our Indirect Tax solutions.

More specifically you will:

  • Lead a global team of product marketers focused on Sovos’ indirect tax solutions, including VAT, SUT and e-invoicing
  • Conceive, develop, and write core product positioning and messaging, sales play development, and competitive intelligence assets, and manage your team in support of creating those assets as well
  • Partner closely with RevOps & Enablement to operationalize plays, content, and training.
  • Partner with demand gen team on indirect tax campaign strategy and target audiences
  • Drive GTM org strategy on key personas, sales motions, pricing & packaging, and launches for indirect tax
  • Develop content, tools, assets needed to generate and convert pipeline on an ongoing basis for sales.
  • Partner with content marketing directors to create published research, surveys, pillar content, and demonstrations, accelerating the awareness and demand for the indirect tax products in-market and help accelerate conversion down funnel
  • Develop and own a cross-functional cadence for major product launches

What We Ask From You

  • 7+ years experience in product marketing
  • Strong writing and storytelling skills, both as an individual contributor as well as in helping bring strong content out of your team
  • Examples in developing target persona strategies and partnering on demand generation plans with growth marketing teams
  • High comfort level working with data, especially Salesforce data, to analyze and better understand sales and product performance in-market
  • Deep experience in working cross-functionally across marketing, sales and product management to triangulate, develop and execute a strong GTM strategy
  • Background in tax and compliance technology is appreciated, but not required
  • Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire

Who Will I Report To?

This role reports to the VP, Product Marketing

What Does Sovos Offer You?

The tools to enhance your life - because we want you to enjoy your life outside of work and inside!

  • Flexible Time-Off
  • Bi-Weekly Meeting Free Days
  • Mentoring Programs
  • Globally recognized Training and Development programs
  • Company sponsored health, dental and vison insurance
  • 401(k) with company match
  • Tuition reimbursement, Time Off to Volunteer, Wellness Committees and more!

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.

More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter.