Senior Product Marketing Manager
Sovos
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If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.
At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.
Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we!
Don’t worry if you don't check all the boxes – apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.
Who Are You?
You are a creative and forward-thinking person. You are not a lone wolf, you do your best work when you are collaborating. You're a sales expert in a marketing expert's body - you know what makes customers tick and love using your understanding of products to excite them! You have the skill and drive to own aggressive growth strategies – and you are ready to find a place that will let you do that. If that sounds like you, our product marketing team wants to talk to you.
The Work You'll Do:
We are seeking a high-performing Product Marketing Manager, responsible for go-to-market strategy execution for our self-service and SMB-focused tax compliance products and services. In this role you will be a market expert and represent the voice of the customer/buyer to help drive market awareness and competitive preference for all Sovos solutions in the SMB and self-service segment.
More specifically, you will:
- Own the SMB and Mid-Market eCommerce buyer journey, understanding customer pain points and needs to inform relevant strategies, messaging and content that attracts and retains customers.
- Partner with eCommerce, Global Growth Marketing, Product Management, and Support to drive campaign and program strategies including key personas and segments to optimize the marketing plan, new product launches, promotions, and other initiatives to achieve eCommerce revenue growth targets.
- Identify top product features/benefits and best practice recommendations that would improve advertising performance and work collaboratively to implement those recommendations.
- Leads competitive intelligence for their products, including conducting research, gathering insights, and informing GTM strategies and product/service roadmaps with actionable buyer and competitive insights.
- Create and execute content strategy to support product positioning, differentiators as well as key value propositions for SMB and Mid-Market buyers.
- Serve as the voice of the SMB and Mid-Market customers, advocating for their use cases in product roadmap development and service enhancements.
- Serves as Subject Matter Expert within marketing on owned products, pricing and packaging, reviewing content, campaigns, and initiatives for simplicity, clarity and accuracy.
What We Need From You
- Bachelor’s degree plus minimum 3-5 years relevant B2B product marketing experience, tech or software company preferred
- Experience working with and demonstrated success growing self-service SaaS products and understanding of PLG (Product Lead Growth) principles.
- Experience working with a high growth organization and ability to effectively communicate with technical audiences, stakeholders, and customers
- Ability to navigate culture and collaborate across functions and geography
- Demonstrated analytical and problem-solving skills
- Ability to flex between analytical, strategic thinking and creative storytelling.
- Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire
What Does Sovos Offer You?
The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
- Flexible Time-Off
- Comprehensive health, dental and vision benefits
- 401(k) match
- Tuition Reimbursement
- Bi-Weekly Meeting Free Days!
- Mentoring Programs
- Globally recognized Training and Development programs
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.
Company Background
Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.
More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter.
This job is no longer accepting applications
See open jobs at Sovos.See open jobs similar to "Senior Product Marketing Manager" TA Associates.