Senior Field Marketing Manager
Sovos
Build your future with Sovos.
If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.
At Sovos, we're dedicated to more than just solving compliance challenges -- we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.
Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we!
Don't worry if you don't check all the boxes -- apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.
The Work You'll Do:
We're looking for a Senior Field Marketing Manager to lead the strategy and execution of targeted marketing initiatives designed to boost brand visibility, generate demand, and support revenue goals for North America. You'll develop and manage a variety of programs, including industry events and tradeshows, webinars, regional roadshows and other field-based efforts to engage prospects and customers at a local level.
This position works cross-functionally with teams across marketing, sales, partner, and customer success to ensure alignment and drive impactful results that support overall business objectives.
More specifically, you will:
- Plan, execute, and manage in-person and digital field marketing programs that drive pipeline and revenue goals for various lines of business
- Collaborate with sales to support North American sales initiatives and develop marketing plans aligned to target markets and strategic accounts
- Manage events (in-person and virtual) including logistics, promotions, content, execution, and post-event lead follow-up to ensure impact and ROI
- Drive pipeline and brand awareness through an integrated webinar program that includes pre and post promotion and lead handover
- Own the North America roadshow strategy and execution
- Establish pre-event and post-event processes to maximize pipeline and ROI
- Localize global campaigns for specific LOB and geographic markets
- Collaborate on field-led programs that support ABM efforts and drive sales strategy to reach key accounts
- Forecast, measure, analyze, and report on campaign performance and pipeline contribution
- Communicate and educate the sales team regarding new and planned marketing activities including global and local programs
- Maintain strong communication and alignment with BDR, sales, strategy, and global marketing teams
- Support internal events like President's Club and SKO as needed
What We Need From You
- BA/BS in business or comparable experience
- 7+ years of experience in field and event marketing in B2B Tech or SaaS
- A track record of partnering with sales to build pipeline and drive revenue
- A true team player who values collaboration and focuses on results
- Strong project management skills with ability to manage multiple projects with cross-functional teams on tight deadlines
- Strong partnerships with marketing ops and finance teams
- Strong written and verbal communication skills
- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
- Experience with tools such as: Salesforce, Monday.com, Marketo, Cvent, On24, Parmonic or similar tools are preferred
- Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire
What Does Sovos Offer You?
The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
- Flexible Time-Off
- Comprehensive Health, Dental and Vision benefits
- 401(k) with employee sponsored match
- Bi-Weekly Meeting Free Days
- Mentoring Programs
- Globally recognized Training and Development programs
- Tuition Reimbursement, Time off to Volunteer, Charitable Giving Match, and more!
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.
Company Background
Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos' cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.
More than 100,000 customers in 100+ countries -- including half the Fortune 500 -- trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn (https://www.linkedin.com/company/sovos/) and Twitter (https://twitter.com/SovosCompliance).