Partner Marketing Manager
Sovos
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If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.
At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.
Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we!
Don't worry if you don't check all the boxes – apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.
The Work You'll Do:
As a Partner Marketing Manager at Sovos, you'll manage our North American strategic marketing partnerships. This is a high-impact role for an experienced marketer who thrives on building scalable programs, driving measurable pipeline, and bringing a "Make It Happen" mentality to complex, multi-stakeholder partnerships.
You'll develop and execute joint marketing strategies and manage co-marketing programs that accelerate acquisition and expansion with these partners. This role requires both strategic thinking and hands-on execution, with a strong emphasis on leveraging AI tools and automation to optimize performance, personalize at scale, and drive data-informed decision-making.
More specifically, you will:
- Own and cultivate marketing relationships with our strategic partners working in tight coordination with Sovos alliance managers to align on joint priorities, campaign roadmaps, and growth objectives
- Develop and execute marketing plans with partners that drive measurable pipeline and revenue, including joint value propositions, campaign roadmaps, budgets, and success metrics
- Design, execute, and follow up on pipeline-generating joint marketing activities, including multi-channel campaigns, ABM programs, BANT-qualified demand generation, webinars, and events
- Implement AI-driven personalization at scale to deliver, execute, and report on joint marketing activities
- Collaborate with Product Marketing, Growth Marketing, Field Marketing, Business Development, and Partner Account Managers to align messaging, coordinate integrated programs, and drive business objectives
- Mentor junior team members by sharing best practices and fostering a culture of learning and accountability
- Leverage cutting-edge AI and automation tools to optimize campaign performance and build campaign content
What We Need From You
- Several years of partner marketing, B2B demand generation, integrated campaign management, or field marketing experience
- Proven experience building and scaling strategic partnerships with global consulting firms and/or major technology platforms
- Demonstrated ability to develop joint marketing strategies and execute multi-channel campaigns
- Experience with marketing automation platforms, Salesforce, and ABM orchestration tools (6Sense, Influ2, Dreamdata, or similar)
- Strong track record leveraging AI tools and automation to optimize campaign performance and personalization
- Data-driven approach with ability to analyze performance metrics and translate insights into action
- Excellent project management and communication skills
Success Profile:
- AI-forward: You actively leverage AI tools across all aspects of marketing—from content creation and personalization to data analysis and optimization
- Strategic yet hands-on: You develop the strategy and execute the work
- Metrics-focused: You make decisions based on data and hold yourself accountable to measurable outcomes
- Collaborative: You excel at building relationships across organizations and aligning cross-functional teams
- "Make It Happen" mentality: You're resourceful, proactive, and take ownership of results
- Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire
This job is no longer accepting applications
See open jobs at Sovos.See open jobs similar to "Partner Marketing Manager" TA Associates.