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Marketing Automation Specialist

The Access Group

The Access Group

Marketing & Communications
Kuala Lumpur, Malaysia
Posted on Wednesday, August 2, 2023

Marketing Automation Specialist

Posted about 2 months ago

  • Sector: Marketing
  • Expiry Date: 29 September 2023
  • Job Ref: J9939

Join the Access Family and see how we make software ideas become a reality.

Our core value of ‘Love Work, Love Life, Be You’ has been central to our success and so we’re looking for people to join us who share our passion for making things better every day and help us continue to grow.

We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.

What are we all about?

At Access, we love software and how technology never stays the same. It's this passion that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profit’s to Construction, and many more.

We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more.

About You:

This role is responsible for the delivery of communications through the Marketo platform that supports customer communications and demand generation to inform and support our customers as well as promote our products and services to our existing and future target audience. You'll be responsible for communications and campaign support across the Asia Pacific region. Working closely with web and creative teams, and marketing managers. This role will implement all programmatic and operational initiatives through the marketing automation platform. You will have the opportunity to bring your marketing automation savvy and work as part of a dynamic, passionate and fun team in a fast-growing business.

Your day-to-day:

  • Execute all elements of the day-to-day BAU email marketing campaigns: responsive email build, creating target lists, A/B tests, trigger campaigns, landing pages, forms, automation flows, nurtures, and social media lead gen campaigns, etc. in collaboration with the marketing team. Ensure campaigns are delivered as planned and on time.
  • Segment prospect and customer database based on demographics, behaviours like past engagement and website interactions (content downloads, site page visits, etc.) and lifecycle status.
  • Execute QA, Testing, peer review for all marketing automation programs including the development of testing plans. Troubleshoot any aspect of the marketing automation implementation, including but not limited to: data capture failures, lead scoring errors, errors with data imports, error in campaigns execution, etc
  • Performance management and analytics: Continually measure and report on results vs targets for email campaigns; test, optimise and apply best practice.
  • Process: Define, document and guide the functional and technical requirements for driving automated campaigns. Build and/or maintain new/existing workflows for all email automation processes such as lead qualification, lead scoring, lead routing, lead assignment, nurture campaigns and trigger-based workflows.
  • Continuous improvement: Understand Industry best practice, compliance with governing privacy laws, emerging trends in Personalisation & Marketing Automation and the technology that supports it and make recommendations/changes to ensure these are leveraged. Conduct post-campaign analysis to provide recommendations on future campaigns.
  • ·Communicate clearly with all stakeholders through the digital marketing process, from creative ideation to approvals for campaign launch. Build solid relationships and provide continual communications with the rest of the marketing team.

Skills and Experience:

  • Experience with marketing automation platform - Marketo.
  • Experience with HTML and email development best practices
  • Strong working knowledge of Salesforce.com or similar CRM
  • Excellent attention to detail
  • A can-do attitude and high energy to fit in with the fast pace of work
  • A focus on quality and results in everything you do, at pace
  • Self-motivated, sense of urgency and strong customer focus
  • Analytical thinker who is data driven
  • Strong process and effective project management skills driving execution cross-functionally with competing deadlines and priorities.
  • Team player – position is cross-functional and requires significant teamwork.
  • Proficiency in Google Analytics is desirable.
  • 1-2 years marketing automation experience in Marketo
  • A Marketing or Computer Science degree

What does Access offer you?

We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year (rules apply) and a health contribution you’ll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you’ll also have 3 charity days you can take to support something that matters to you.

At Access we’re all about helping everyone Love Work and Love Life. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn’t match perfectly, we’d still love to hear from you. You might just be who we are looking for.

We love the fact that we’re all different. We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it’s just more fun!

What’s holding you back? Come and be part of our Amazing Access Family!

Love Work. Love Life. Be You.