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Senior Divisional Marketing Manager

The Access Group

The Access Group

Marketing & Communications
Loughborough, UK
Posted on Friday, June 14, 2024
  • Sector: Marketing
  • Expiry Date: 14 July 2024
  • Job Ref: J12151
Senior Marketing Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. About you: We are seeking a talented B2B marketer to join our global marketing team within the fast-paced Recruitment division. This role focuses on driving lead volume and order intake for products tailored to recruiters and corporate compliance teams. If you have a passion for marketing and sales, this is an exciting opportunity to join Access. You will quickly dive into running multi-channel demand generation campaigns, driving leads across email, content, webinars, and collaborating with our digital team on paid media and SEO programs. Accountability for metrics and ROI, as well as managing the full funnel (MQLs to win rates), is key. This role suits someone who loves reporting on performance and has a knack for numbers. As a data-driven problem solver, you’ll challenge the status quo and work at pace to achieve results. You should have a proven track record of driving growth through multi-channel communication and enjoy engaging with both external and internal stakeholders to meet lead performance targets. Day-to-day, you will: • Lead Marketing Pipeline Targets: Own and ensure the successful delivery of marketing pipeline and order intake targets, driving significant quarter-on-quarter growth. • Demand and Lead Generation: Manage lead generation activities across various marketing channels in the UK and oversee plans in Australia/New Zealand. • Sales Collaboration: Work closely with sales to boost sales-sourced lead volume, providing them with necessary content and data. • Launch and Refresh Products: Lead the launch of new products and features, and refresh existing portfolio messaging to maximise pipeline and order intake growth. Your skills and experiences might also include: • Proven growth marketer with B2B demand generation experience, skilled in deploying integrated marketing plans and achieving business KPIs. • Creative flair for translating software functionality into compelling benefits, with a natural drive to challenge the status quo and make an impact. • Digital native experienced in managing digital marketing funnels, using tools like Marketo, Salesforce, and Google Analytics to optimise performance. • Strong stakeholder management and commercial acumen, capable of developing marketing plans, delivering initiatives, and making ROI-focused recommendations What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.