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Digital Content Executive

The Access Group

The Access Group

Loughborough, UK
Posted on Oct 3, 2024

Job description

Digital Content Executive Join the Access Family and see how we make software ideas become a reality! Our core value of ‘Love Work, Love Life, Be You’ has been central to our success and so we’re looking for people to join us who share our passion for making things better every day and help us continue to grow. We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026. What are we all about? At Access, we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profit’s to Construction, and many more. We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more. You will be part of an integral part of a growing and professional marketing team that is highly regarded across the company. We have a robust people development program that is based on clear measures of success through regular objective setting for each and every role coupled with personal development and training programs. Are you ready for the challenge? Role Overview Our Digital Content Executive will help identify and execute key content marketing initiatives aimed at Senior HR professionals within large organisations, that will contribute to the growth of the Access People division. This position will drive the success of the content marketing strategy, working closely with the Content Strategy Lead, our Digital Leads and the wider Demand Generation marketing team. You will ideate and create content with purpose across multiple channels and funnel stages that address key industry trends and positions Access People as credible thought-leaders. This role will focus on strategising and delivering on content marketing initiatives that support our organic strategy, as well as helping divisional sales and marketing teams to create demand, build awareness and generate sales opportunities. You’ll be working with multiple stakeholders across the wider teams, so you will also possess fantastic communication skills and a curious nature, with the confidence to ask the questions needed. Whilst experience in and understanding of, creating high quality copy and different forms of content is important, we’re ideally looking for someone with a good marketing background working in campaign development too. Perhaps you’re a demand generation marketing manager looking to specialise in an area you’re most passionate about – content! .Day-to-day, you will: Collaborate with teams: Work with internal marketing and external agencies to create high-quality content tailored for target personas. Develop marketing strategies: Contribute to strategies guiding prospects through the marketing funnel for both organic and outbound campaigns. Execute diverse content: Create and repurpose various content formats (blogs, videos, webinars) aligned with demand generation campaigns while collaborating with internal and external partners. Optimize for performance: Ensure all digital content is optimized for search, manage blogging strategy, and engage with social and paid media teams to boost visibility and awareness of Access People solutions. About you: Writing skills: Experience in content marketing or copywriting is a plus; essential to write purposefully for the target demographic. SEO knowledge: Understanding SEO basics and web publishing requirements is crucial; familiarity with SEO tools and metrics is desirable. Campaign experience: Demonstrated ability to design and execute results-driven marketing campaigns across various media is a plus. Communication & collaboration: Excellent verbal and written skills to translate technical information; strong interpersonal abilities to work with diverse stakeholders and manage multiple projects under tight deadlines. Your skills and experiences might also include Marketing experience: Essential for the role. SEO understanding: Basic knowledge of SEO is essential. Education: BSc/BA degree in Marketing, Journalism, or a relevant field is desirable. Industry experience: Proven experience in the technology sector and content marketing is desirable, along with experience working with multiple stakeholders in complex organizational structures. Domain expertise: Familiarity with enterprise application software and cloud computing/SaaS business solutions is desirable. What does Access offer you? We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme you’ll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you’ll also have a charity day you can take to support something that matters to you. At Access we’re all about helping everyone Love Work and Love Life. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn’t match perfectly, we’d still love to hear from you. You might just be who we are looking for. We love the fact that we’re all different. We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it’s just more fun! What’s holding you back? Come and be part of our Amazing Access Family! Love Work. Love Life. Be You.