***The role requires for the candidates to be based in Germany and to speak German fluently.*** We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a flexible working environment where you can balance work and life. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. About you: This role of the Divisional Marketing Manager DACH (DMM) DACH is to identify and and execute strategic marketing initiatives that will generate pipeline to grow the bookings for the products within the Accommodation division in German speaking countries. As part of a growing team, you will be responsible for planning, delivering and measuring demand generation and customer marketing activities promoting our portfolio of hospitality focused solutions including the products of companies such as Guestline, SHR group and future acquisitions. You will own the success of the divisional marketing programs, reporting to the Divisional Marketing Director and working closely with regional sales, product management, and external partners. Day-to-day responsibilities: Your key responsibilities will be to define, drive and execute integrated marketing plans to create demand, awareness and sales opportunities through measurable pipeline. • Demand generation: Plan, create and execute multi-channel and multi-touch marketing programmes to attract and nurture prospects through the sales funnel. • Marketing performance: Continually measure and report on results vs targets; optimise plans and test, measure, learn to find new approaches; analyse and define audience segments to drive campaign plans • Email marketing: Plan multi-touch automated email acquisition and nurturing programs with compelling calls-to-action, executed with support from our central digital marketing team. • Content development: Understand the customer journey and develop and promote a rich content plan as part of a multichannel campaign that attracts our target audience. Content may include blogs, white papers, ebooks, reports, webinars, infographics • Sales enablement and materials: Support our regional team sales team with sales enablement materials and stalk tracks to optimise the yield of qualified sales opportunities • External integration partners: Manage the relationship from a marketing perspective with external integration partners including media relationships and comarketing activities to maximise collaboration and growth of the relationship. • Events management: Plan, execute and measure prospect and customer events within the region. This could include trade shows, conferences, road-shows and virtual events. • Working with our “Digital Squad” to accelerate results and marginal gains through website optimisation, PPC, SEO social media marketing • Social media: manage the divisional company’s presence in professional social media networks, including, posting and engaging with 3rd party content As a well-rounded Divisional Marketing Manager DACH your skills and experience are likely to include: • Self-starter with a can do/take charge attitude and high energy, to fit in with the fast-paced and dynamic environment. • Experience in creating and executing campaigns that bring pipeline and are measurable in bookings • Experience in developing and delivering integrated marketing plans across all areas of the marketing mix including paid, digital PR, events, and third-party referral partners. • Natural ability to build solid relationships across all levels of the organisation and with third parties • A strong track record in digital marketing and reporting • Working closely with sales teams in executing programs that accelerate revenue growth, new customer acquisition and market leadership • Solid understanding and experience of content development, outreach and online lead generation • A focus on quality and results in everything you do, at pace • A team player with strong interpersonal, influencing and customer/stakeholder relationship skills able to lead cross-functional teams under time and resource pressures • Excellent verbal and written communication skills with the ability to convert technical information into business benefits appealing to a mix of target personas Qualifications: • Education: Bachelor’s Degree or marketing qualification preferred • Experience in SaaS technology / hotel sector / leisure preferred • Proven experience in a marketing management role, preferably to a b2b audience • Project management of campaigns and multiple stakeholders • Hands-on experience with Marketo • Salesforce knowledge • Must be native German speaker, with business level English What are we all about? At Access, we love software and how technology never stays the same. It's this obsession that drives us to work closely across sectors to understand the business needs of our customers – from professional services to manufacturing to not for profit and more. We are a company on a growth path and we are on a mission to expand our portfolio of companies within the many sectors we operate. After the acquisition of Guestline and SHR group, the Access Hospitality’s Accommodation division will continue to grow, and we are looking for talented individuals that know hospitality and B2B marketing to join our global team. We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business. That's why over 1 million users and over 10,000 organisations rely on Access software to help their organisation thrive. Love Work. Love Life. Be You.