Marketing Manager We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a blended approach to office working, expecting you to collaborate and connect in one of our thriving offices on average three days per week. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: In this role, you will plan and run marketing programmes that support both existing customers and new business sales teams in their self-generation activities for Access’ Financial Management Software solutions. You will focus on driving pipeline generation by assisting sales with their self-generation campaigns and executing multi-channel activities throughout the entire customer journey, from acquisition to cross-selling and upselling. You will collaborate with teams in sales, product, product marketing, customer success, and various marketing functions to continuously improve key performance indicators for your programmes. Your efforts will help enhance the overall effectiveness of our marketing initiatives and support the growth of the business. Day-to-day, you will: • Develop and execute diverse demand generation and campaign management activities to attract and engage a qualified audience throughout the sales funnel. • Collaborate with sales, product marketing, and digital content teams to create and deploy engaging enablement content that supports buyers on their journey. • Plan, execute, and report on online events and training for both new and existing customers to drive engagement and generate pipeline. • Measure and analyse performance against targets across all channels, optimising plans and providing recommendations for improvements based on audience insights. Your skills and experiences might also include: • Proficient in various marketing technologies, including webinar platforms, CRM, and marketing automation tools, with a strong commercial awareness of how marketing impacts revenue. • Experienced in planning and managing integrated marketing plans that encompass both inbound digital and outbound tactics, while collaborating with cross-functional teams to generate leads and pipeline. • Skilled in measuring and reporting results against targets, optimising marketing plans, and testing new approaches to enhance performance. • A proactive and flexible team player with strong interpersonal skills, capable of promoting ideas, influencing peers, and bringing campaigns to life visually with creative support What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.