Divisional Marketing Manager - Customer Self-Service & Retention
The Access Group
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
About you:
We're looking for a commercially-minded marketing professional to help retain and grow our valued customer base through innovative self-service marketing programmes and proactive retention campaigns. This role is critical to ensuring our customers remain successful and engaged with our solutions, creating frictionless experiences that strengthen relationships, increase product adoption, and drive mutual commercial success.
You'll partner closely with our Commercial and Customer Success teams to execute campaigns that matter - from renewal communications to price rise strategies - while building automation frameworks that scale our customer marketing efforts. If you're passionate about using data, automation, and strategic thinking to create customer value, this role is for you.
Responsibilities:
Partner with Commercial and Customer Success teams to run renewal and commercial campaigns, including price rises and contract communications, ensuring revenue protection and strong GRR performance.
Develop clear, proactive customer communication strategies that keep customers informed, engaged, and supported throughout their lifecycle.
Build self‑service customer experiences by activating campaigns from intelligence platforms and deploying automated workflows and nurture programs in Marketo.
Use customer data to identify risks, opportunities, and campaign triggers, while reporting on campaign performance and customer health metrics.
Provide data‑driven insights that guide targeting, segmentation, and customer marketing strategy.
Contribute to strategic retention marketing by improving lifecycle frameworks, removing friction points, and partnering cross‑functionally on initiatives that enhance customer experience.
Requirements:
Brings 3–5 years of B2B marketing experience with a strong background in customer marketing, lifecycle programs, commercial campaigns, and data‑driven retention initiatives.
Skilled in marketing automation and CRM platforms (especially Marketo), with the ability to design scalable workflows and translate customer data into effective campaigns and insights.
Experienced in managing renewal, upsell, and retention campaigns, supported by solid Excel skills for analysis, reporting, and performance tracking.
Commercially minded, detail‑oriented, and proactive—operates with an automation mindset and collaborates well across Commercial, CS, and Product teams.
Bonus strengths include familiarity with customer intelligence tools, SaaS/subscription environments, and building self‑service or customer health‑driven programs.
Expected outcomes include improved GRR, strong execution of commercial campaigns, measurable automation efficiencies, higher customer engagement, and data‑led decision‑making.
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.
We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
Let’s make a difference together.
Love Work. Love Life. Be You.