Demand Marketing Manager
The Access Group
Marketing & Communications
Romania · Remote
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.
Day‑to‑day, you will:
Create and execute multi-channel demand generation strategies/campaigns that are aligned to proposition persona’s/audiences and sales objectives to build pipeline and revenue goals.
Be the main support & executioner against the demand strategy defined by the demand strategy owner which covers all propositions of Engage, Learn, HR & Payroll
Manage all inbound and outbound demand generation channels including email, digital advertising, SEO, webinars, and social. Support ABM programs that successfully engage target accounts and move them effectively through the buyer's journey, utilizing tactics such as personalized experiences.
Performance management and analytics: Continually track, measure, analyse and report on effectiveness of demand creation campaigns and impact on pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimising plans through test, and adopting new or best practice approaches.
Your skills and experiences might also include:
A solid track record in digital demand generation marketing that accelerates growth in sales, new customer acquisition and market leadership
Extensive marketing experience – both strategic planning and execution with strong understanding of media content and its application in the customer lifecycle
Experience in data driven campaign management, using reporting tools and data to analyse performance and drive future planning (Marketo, Salesforce, Tableau as examples)
Proven expertise in supporting and delivery of go to market plans. Self-starter with a con do/take charge attitude and hight energy, to fit in with the fast pace and dynamic environment that is Access
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.
We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
Let’s make a difference together.
Love Work. Love Life. Be You.