We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

Position Summary
We're seeking a senior Digital Marketing Manager to lead digital growth across APAC for our People & Payroll division. This is a high-impact, end-to-end ownership role for a commercially minded digital leader who can set strategy, drive performance, and operate with full autonomy across the digital marketing funnel.
You'll set the strategy, prioritise the central specialist team's work as it relates to your division, and be directly accountable for digital pipeline contribution to the People & Payroll business.

What You'll Be Doing

Strategic Leadership

• Own the digital marketing strategy and roadmap for APAC People & Payroll, aligned to divisional commercial targets.
• Hold accountability for digital pipeline contribution, MQL/SQL volume, and BWSP delivery for the division.
• Act as the digital lead and primary point of contact for the divisional Head of Marketing and senior commercial stakeholders.
• Lead quarterly business reviews, monthly performance reporting, and forward planning for the division.
• Identify, build the case for, and prioritise growth initiatives across the funnel.

Channel Direction & Performance

• Brief, prioritise and direct the work of the central SEO, Paid Media and Paid Social specialists as it applies to People & Payroll.
• Oversee performance across organic search, paid search, paid social, and direct, and intervene where channels are off plan.
• Own divisional landing page and conversion rate optimisation roadmap.
• Manage the divisional digital budget, including forecasting, pacing, and reallocation across channels.

Analytics & Reporting

• Own the divisional digital reporting suite, including fortnightly performance decks and HoM-level updates.

• Lead deep-dive analysis to surface growth opportunities and explain variances.

• Use Dreamdata, GA4, Salesforce and SA360 to connect channel activity to pipeline and revenue.
• Set and monitor KPIs across acquisition, conversion, pipeline and BWSP, ensuring alignment with broader business objectives.

Stakeholder Management & Collaboration

• Partner with the divisional Head of Marketing and broader commercial team to align digital activity to business priorities.
• Work with sales operations to improve lead quality, routing and conversion.
• Collaborate with the wider APAC Digital Marketing Managers peer group to share learnings and drive consistency across the portfolio.
• Engage with global digital and product marketing counterparts to leverage shared assets and avoid duplication.

What We're Looking For

Experience

• 6+ years of B2B digital marketing experience, with at least 2 years owning the digital strategy and performance for a business unit, product line, or division.
• Demonstrated track record of delivering pipeline and revenue outcomes from digital marketing in a B2B SaaS or professional services environment.
• Proven experience managing multi-channel digital programs with annual media budgets of $500K+.
• Experience operating in a matrixed environment with central specialist teams and divisional stakeholders.
• Strong commercial fluency, including pipeline mechanics, attribution, and forecasting.

Technical Skills

• Analytics & Attribution: Advanced GA4, Dreamdata or equivalent multi-touch attribution platform, and Looker Studio or Tableau.
• Paid Media: Strong working knowledge of SA360, Google Ads, Microsoft Ads, and LinkedIn Campaign Manager.
• SEO: Confident with SEMrush, SE Ranking, Google Search Console, and modern technical SEO principles.
• CRM: Working proficiency in Salesforce for lead management, campaign tracking and pipeline reporting.
• CMS: Hands-on experience with enterprise CMS platforms (Umbraco, WordPress, or similar).
• AI Tools: Practical, daily use of LLMs (Claude, ChatGPT, Copilot) for analysis, content and workflow automation.
• Solid understanding of HTML/CSS and modern web fundamentals.

Leadership & Communication

• Effective at directing and getting strong outputs from specialists in a matrixed structure.
• Confident presenting to senior stakeholders, including HoM and director level.
• Able to translate complex performance data into clear commercial narratives and decisions.
• Resilient under pressure and comfortable holding the line on prioritisation when stakeholder demand exceeds capacity.

Personal Attributes

• Self-directed and accountable. You don't need to be told what to do next.
• Commercially minded with a bias to action and outcomes over activity.
• Collaborative, with strong cross-functional relationship-building skills.
• Comfortable in fast-paced environments with competing priorities.

Nice to Have

• Experience marketing payroll, HR tech, or workforce management software.
• APAC market experience, particularly Australia and New Zealand.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.