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Audience Marketing Manager (m/f/d)

think project! GmbH

think project! GmbH

Marketing & Communications
Munich, Germany
Posted on Wednesday, May 8, 2024

Audience Marketing Manager (m/f/d)

  • Munich (DE)
  • Marketing / Communication / Editing
  • Fulltime
  • Published: 2024-05-08
Want to work in a culture built on mutual trust and respect? How about having the freedom to make work fit into your life (and not the other way round)? A career with Thinkproject could be just the opportunity you're looking for.

What do we do?

Thinkproject is a European market-leader in digitalisation tools for construction companies. It sounds complex, but we'll explain further! Construction companies used to use manual administration and physical paperwork for projects (sometimes hundreds of thousands of bits of paperwork for one project!). Using our construction intelligence solutions, businesses can go digital, which benefits everyone from the construction companies to the wider public.
Our mission is to deliver digitalisation to make a safer, healthier and more sustainable AECO (Architecture, Engineering, Construction, Operations) industry. This is a really exciting time to join our company, since our founding in 2000 we have gone from strength-to-strength and have lots of exciting developments coming up soon that you could be a part of.

What your day will look like

We are looking for an Audience Marketing Manager to join our Performance Marketing team, to play a key role in defining and targeting the right audience segments for our digital advertising initiatives. You will conduct in-depth audience research, develop detailed audience personas, and implement targeted advertising strategies to reach and engage our target audience effectively. Your expertise in audience segmentation and targeting will be critical in maximizing the impact and ROI of our advertising campaigns and directly support our growth strategy.

Key Responsibilities
  • Conduct comprehensive audience research to understand demographics, interests, and behaviors of target audience segments
  • Develop detailed audience personas based on research findings, incorporating insights into campaign targeting parameters
  • Work closely with cross-functional teams, including Product Marketing, Sales, Demand Creation and the Customer Marketing team, to align audience targeting strategies with overall business objectives
  • Build 1st Party Data into our media audiences for retargeting, building look-alike and predictive audiences that expand our growth
  • Set up targeting strategies for digital advertising campaigns across various platforms, including but not limited to LinkedIn Advertising Google platform, and Email Outreach
  • Continuously optimize campaign targeting based on real-time performance data and audience insights, collaborating with the Performance Marketing Manager
  • Write messaging and ad content for specific audience segments (AI prompting), ensuring relevance and resonance
  • Monitor audience engagement metrics and adjust targeting strategies as needed to improve campaign effectiveness
  • Stay informed about industry trends, emerging technologies, and best practices in audience targeting and segmentation
  • Provide regular reporting and insights to stakeholders, highlighting audience trends, interests, performance metrics, and recommendations for ad optimization as well as informing content creation

What you need to fulfill the role

  • Proven experience in audience segmentation, targeting, and digital advertising campaign management
  • Strong analytical skills and proficiency in data analysis tools and platform
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
  • Detail-oriented with a focus on accuracy and quality of work
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
  • Familiarity with digital advertising platforms, tools, and technologies
  • Certification in Google Ads, LinkedIn Ads, or other relevant digital marketing certifications is a plus

What we offer

Health Days I Lunch 'n' Learn Sessions I Women's Network I LGBTQIA+ Network I Demo Days I Coffee Chat Roulette I Ideas Portal I Free English Lessons I Thinkproject Academy I Social Events I Volunteering Activities I Open Forum with Leadership Team (Tp Café) I Hybrid working I Unlimited learning

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Your contact:

Ulrike Ecke | T + 49 89 930839-419

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

Working at thinkproject.com - Make your intelligence an asset.