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Senior Content Marketing Manager (m/f/d)

think project! GmbH

think project! GmbH

Marketing & Communications
Munich, Germany · Berlin, Germany · gloucester, uk · Wuppertal, Germany
Posted on Tuesday, July 9, 2024

Senior Content Marketing Manager (m/f/d)

  • Berlin (DE)
  • Gloucester (GB)
  • Munich (DE)
  • Wuppertal (DE)
  • Marketing, Communication, PR
  • Fulltime
  • Published: 2024-07-08
Want to work in a culture built on mutual trust and respect? How about having the freedom to make work fit into your life (and not the other way round)? A career with Thinkproject could be just the opportunity you're looking for.

What do we do?

Thinkproject is a European market-leader in digitalisation tools for construction companies. It sounds complex, but we'll explain further! Construction companies used to use manual administration and physical paperwork for projects (sometimes hundreds of thousands of bits of paperwork for one project!). Using our construction intelligence solutions, businesses can go digital, which benefits everyone from the construction companies to the wider public.
Our mission is to deliver digitalisation to make a safer, healthier and more sustainable AECO (Architecture, Engineering, Construction, Operations) industry. This is a really exciting time to join our company, since our founding in 2000 we have gone from strength-to-strength and have lots of exciting developments coming up soon that you could be a part of.

What your day will look like

We are on the lookout for a Senior Content Marketing Manager (m/f/d) to lead our efforts in crafting compelling stories and viral content that get prospects and customers excited about our brand, our company, our new platform, and our solutions.
In this crucial role, you will be responsible for launching and owning a new video podcast series, producing, and optimizing content for SEO and maximum organic engagement on LinkedIn, and creating various types of content for our campaigns.

You will work closely with key stakeholders and executives across the company, ensuring that our content not only meets but exceeds industry standards. Your collaboration with various marketing teams is key to success. This position reports directly to the CMO.
  • Create and manage full-funnel, multi-format content (blogs, podcast episodes, emails, videos, ebooks, white papers, surveys, infographics, and event programming) for integrated marketing campaigns aligned to target personas and buying stages
  • Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills in all content, including both written content and video scripts
  • Launch and run a video podcast series focusing on genuine, authentic thought leadership in our industry, providing high-value content for various campaigns, and growing its subscriber numbers, first in English and later in German and French
  • Source hosts and participants for the video podcast, including internal and external experts, executives, customers, and passionate end users to contribute to content
  • Develop and run a content production process that uses the recorded podcast to deliver short videos, LinkedIn posts, blogs, YouTube shorts, newsletter contributions, and other formats
  • Monitor trends, competitors, and keywords in search engines, as well as conduct interviews to stay up-to-date and inform content ideation and creation
  • Own the SEO performance of our website from the content perspective in partnership with the web team, ensuring content is optimized for SEO and AI discovery against target keywords
  • Manage freelancers and agencies to produce the podcast, and create and edit written content, including versions in French and German
  • Drive innovation by utilizing your extensive experience, including AI tools, to develop cutting-edge content strategies that scale, captivate and convert

What you need to fulfill the role

  • 5+ years of experience in content marketing, with a strong portfolio of successful content projects
  • Proven and successful track record in running a video podcast in the B2B SaaS area
  • Exceptional writing, editing, and proofreading skills
  • Very good to native-like English skills; proficiency in German and French is a plus Experience in delivering multi-lingual content
  • Proven track record of developing content strategies that drive engagement and conversion
  • Experience in a leadership or mentorship role, with potential for growth to a director position
  • Strong understanding of SEO, content metrics, and performance analysis
  • Technical understanding and the ability to translate technical concepts into engaging content
  • Ability to work collaboratively with cross-functional teams and freelancers
  • Excellent project management skills with the ability to handle multiple projects simultaneously
  • Keen sense of emerging trends and the ability to apply them creatively
  • Strong communication skills and the ability to articulate complex ideas clearly
  • Comfortable working in a fast-paced, international, multi-cultural environment

What we offer

Health Days I Lunch 'n' Learn Sessions I Women's Network I LGBTQIA+ Network I Demo Days I Coffee Chat Roulette I Ideas Portal I Free English Lessons I Thinkproject Academy I Social Events I Volunteering Activities I Open Forum with Leadership Team (Tp Café) I Hybrid working I Unlimited learning

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Your contact:

Ulrike Ecke | T + 49 89 930839-419

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

Working at thinkproject.com - Make your intelligence an asset.