Location: New York, NY (currently hybrid with up to 50% remote)

Your mission in the Marketing team:

We’re looking for a Manager, Lifecycle Marketing to help grow our retention and engagement efforts to drive recurring use and increased spend across our users. The Manager, Lifecycle Marketing will play an essential role in generating and executing key marketing initiatives. They will work closely with our marketing, product, creative, and data team to develop, execute, monitor, and optimize email and in-app marketing campaigns.

Your day-to-day:

• Drive users through the customer lifecycle — from new users to active, loyal members — using retention strategies and our loyalty program, while re-engaging churned users through win-back initiatives.
• Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
• Develop and execute in-app and push notification campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and ROI.
• Monitor, analyze and optimize retention and usage metrics.
• Collaborate with cross-functional teams, including product, design, and analytics, and agencies to develop and execute integrated marketing campaigns.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

Your profile:

• 3–5 years of experience in customer lifecycle, growth, or email marketing
• Experience in A/B testing and iteration
• Strong proficiency in Braze, Segment
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills
• Highly organized, proactive, and detail-oriented
• Interest in music, entertainment, or technology industries is a plus
• Self-starter comfortable with building programs from the ground up

What’s in it for you:

At TouchTunes, your work impacts our customers as part of interesting projects that transform the in-venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders that value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.

Our Perks and Benefits:

• Hybrid Work Environment: Hybrid schedule with 50% work-from-home and in-office time, with the ability to work anywhere in the world for up to 2 months per year.
• Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.
• Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
• Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.
• Accessibility: An inclusive workplace designed to accommodate people with disabilities.

TouchTunes

At TouchTunes, the world’s largest in-venue interactive music and entertainment platform, we’re all about sparking joy and human connection. That moment in a bar where someone at the next table cues the jukebox to play your favorite song? That’s what we do – our platform plays millions of songs daily – but we’re also so much more! We just bought the largest soft-tipped darts business in the United States, we’re reinventing our mobile app for launch later this year, and we’re operating nearly 100,000 connected devices across North America and Europe. We’re innovators, strategic thinkers, people making the future possible today – and what a great time to join our team.

Work Requirements: Must be authorized to work in the United States

TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

🌈TouchTunes is a proud ally of QueerTech and DiversityJobs.