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Vice President, Business Development, Healthcare

Towne Park

Towne Park

Sales & Business Development
Posted on Thursday, September 14, 2023

At Towne Park, it’s more than a job, you can make an impact.

A career with us is rewarding in more ways than one.

As a hospitality services company, our commitment is to create smiles by delivering exceptional experiences. When you work with us, you have an opportunity to impact the millions of patients, visitors and guests we proudly serve. Whether providing compassionate service that eases the anxiety of a patient and their family, creating a memorable experience for a guest in a new city, or helping a colleague, every day is a new opportunity to brighten someone else’s day and make an impact. When we see a customer, a client or one of our own team members smile, we know we made an impact. It’s why we do what we do.

Towne Park is a place where you can make a difference and create smiles every day.

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The Vice President of Business Development leads growth of same store sales at existing clients and identifies new prospective clients within an assigned territory. The Vice President, Business Development builds strong industry relationships and leverages those relationships to enhance our brand, portfolio size and revenue in accordance with the company’s vision and values.

Job Details

Towne Park is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location. The annual base pay range for this position is $150K

Additional Compensation: Employees may be eligible to receive annual incentive bonuses depending on their job classification and the policy guidelines.

Benefits: Employees are eligible to enroll in medical, dental, and vision insurance, accident insurance, critical illness insurance, hospital indemnity insurance, and telemedicine benefits. Employees are provided company-paid basic life and AD&D insurance as well as short-term and long-term disability. Employees are also able to enroll in the company’s 401k retirement savings plan.

Paid Time Off: Employees accrue 0.0385 hours of PTO per hour worked up to a maximum of 80 hours per calendar year. Employees receive 6 paid holidays throughout the calendar year and employees accrue up to a maximum of 4 paid floating holidays per calendar year.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms


Towne Health’s Industry-Leading Position as a Patient-Centric Healthcare Solutions Provider: For more than 30 years, Towne Health has been the national leader in healthcare arrival, departure and mobility solutions. Headquartered in Plymouth Meeting, PA (15 minutes from downtown Philadelphia), Towne Health is the healthcare division of Towne Park, the leading national provider of valet, self-parking, shuttle, and other solutions to hundreds of the country’s top hospitals, as well as many of the country’s leading hotels and resorts. With more than 10,000 associates serving 600+ clients in 35+ states, Towne Health and Towne Park have more than 30 million annual interactions with patients and guests where we shape their lasting impressions of our hospital, hotel and residential clients’ facilities. Our team is passionate about delivering memorable experiences through our front-line associates that are far above and beyond the norm in our industry. As a key senior leader within the Towne Health team, you will be part of the best-in-industry team providing parking management, shuttle services, patient transport, patient sitting, concierge, and a range of other solutions to 250+ hospitals nationwide. Town Health’s associates are key to the experience of every patient, visitor and staff member we serve, contributing to the overall environment of care and enhancing patient outcomes through ensuring positive, memorable experiences.


Reasonable accommodations may be made to enable individuals with disabilities to perform all functions.

  • Working with Towne Health executive leaders, and field operations specialists, to identify and prioritize the growth pipeline where Towne Health solutions and expertise is most valuable
  • Proactively engage and qualify the most important health systems and hospitals to articulate the Towne Health value propositions. You will identify key decision makers and influencers and build relationships, and tailor Towne Health’s offerings, to distinctively serve unmet needs
  • Selectively lead specific sales opportunities from start to close with key prospects. In some cases, you will be the deal owner, while in others you will work with senior Towne Health executives, members of the broader sales team, and/or operational leaders in supporting a collaborative team effort
  • Gather feedback and market insight from hospitals, systems and GPOs that Towne Health can use to evolve its services and solutions to best match emerging healthcare industry needs. Take ownership of not just identifying needs/challenges, but collaboratively getting the team to develop and implement exciting solutions
  • Partner with Towne Health’s Center for Technology Innovation to ensure the near-term and long-term solution roadmaps are aligned with evolving healthcare needs. Help create and promote to internal and external audiences a compelling value proposition of Towne Health as the only company with a distinctively, healthcare-centered solutions roadmap
  • Manage the day-to-day engagement with key health systems and GPOs to identify and capture growth opportunities, as well as respond to ongoing requests/needs of these key, complex stakeholders
  • Support key leaders, field operations teams, and the sales organization with essential data, analytics, critical insights and positioning to help the entire company most effectively target, pursue, engage, win and retain the most important hospitals nationwide
  • Agree upon very clear growth goals with the SVP of Healthcare and then take full ownership of ensuring those objectives are met
  • Develop and maintain an active pipeline of prospective clients, including bringing together Towne Health and client executives to build a high-wide-deep set of relationships


  • Undergraduate degree, with an advanced degree in a position-relevant field (ex: healthcare management, sales, general management, marketing, hospital leadership, etc) being highly valued
  • Knowledge of sales life cycle and selling techniques.
  • Valid drivers license required due to requirements for local travel.

Work Experience:

  • 7+ years of hands-on growth leadership in the healthcare industry, with specific emphasis on demonstrated track record of successfully selling to/growing with top hospitals, health systems and GPOs
  • Extensive knowledge of healthcare industry success drivers, including key buying criteria, drivers of patient satisfaction, staff requirements, Joint Commission and HCAHPS criteria and how they can be supported, and first-hand experience working in/around top hospitals and decision makers
  • An existing set of industry relationships across the key stakeholder groups that Towne Health serves so you can not only leverage the extensive Towne Health network, but credibly bring new contacts and introductions to the team that can drive near- and long-term growth

Knowledge & Skills:

  • An entrepreneurial spirits and willingness to take on roles and responsibilities as needed to deliver on aggressive, but achievable, stretch goals
  • A HIGHLY collaborative working style, with a proven ability to get complex things done well by working with colleagues and clients and building broad support for your goals and efforts.
  • Flexibility and adaptability. The nature of your work and how you pursue success will continually evolve and be highly varied. The successful candidate will have a natural aptitude for/comfort with working across a wide range of skills and approaches to match any particular situation
  • A clear passion for growth activities and outcomes. A leader who comes to work every day fired up by, and able to rally key leaders around, the opportunity to grow and the ability to make it happen. “Fire for success” is absolutely essential to this role
  • A sense of fun, humor and camaraderie. You need to take delivering on commitments and the healthcare sector overall very seriously, while not taking yourself too seriously along the way to achieving the goals. You must be a great colleague and team member who takes enjoyment out of the team’s success and contributes to a fun dynamic, even among a highly distributed group of colleagues.
  • Ability to clearly engage and credibly speak to healthcare leaders/industry executives in a manner that builds confidence and trust that you, and Towne Health, deeply understand the unique needs of a healthcare environment
  • Ability to develop written proposals that effectively convey a customized and compelling business solution for prospective clients while differentiating Towne Health from its competitors
  • Effective negotiating skills to create “win-win” agreements and relationships with prospective clients
  • Clear willingness and ability to learn new areas, such as parking management, shuttle services, patient transport, etc and quickly, credibly articulate the value proposition to internal and external audiences
  • Comfort in front of C-level healthcare audiences, as well as a knowledge of how to get Towne Health in front of those key decision makers
  • Willingness to travel domestically up to 40% of the time
  • Complete comfort with general professional tools for creating and managing client growth efforts, proposing new business/services, and retaining/growing with existing clients (eg, Microsoft Word, PowerPoint, Excel), Salesforce.com. Extensive knowledge of healthcare industry-specific tools and resources (Ex: Definitive Healthcare, et al)


Authority to Act:

Job is fairly routine. Incumbent follows established practices and procedures. Duties are performed with specific directions given and work is checked or verified on a frequent basis. Decisions are made within specific operational instructions and departmental guidelines. Errors in judgment could affect the smooth and efficient operation of the department.

Budget Responsibility:

The employee has control over resources available only.


The working conditions and physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit or stand for extended periods of time and may be required to run; walk; handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Lifting Requirements

The associate must occasionally lift and/or move up to 20 pounds.

Working Environment

The majority of work will be performed in climate-controlled environment, but may be exposed to inclement weather and varying degrees of temperatures on occasion


Travel of up to 30% may be required.


I understand that every effort has been made to make this job description as complete as possible. However, it in no way states or implies that these are the only duties that I will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is a logical assignment of the position. I accept that at any time there may be modifications or changes to the above job description.