Product Marketing Manager - Document Productivity

In the role of Product Marketing Manager at Tungsten Automation, you will drive the strategy and execution of product positioning, messaging, and promotion for our document productivity solutions. You'll develop strategies based on market analysis, buyer journeys, and customer pain points around document processing and management. You'll create compelling content that positions our document productivity offerings across multiple channels.

Key Responsibilities

• Messaging and Positioning – Create content highlighting document productivity solutions' value, focusing on automation of document-intensive workflows and improved efficiency
• Competitive Intelligence – Research and analyze document management market trends, competitor offerings, and industry developments to build effective positioning
• Collateral Creation – Develop compelling narratives around document processing automation, creating presentations, webinars, videos, and blogs that demonstrate ROI and business benefits
• Collaboration – Partner with global teams to drive business outcomes around document productivity solutions
• Customer Advocacy – Understand document workflow challenges and translate them into effective communications · Sales Enablement – Equip sales teams with tools and messaging focused on document automation benefits
• Program Management – Manage multiple projects while measuring and analyzing performance metrics

Other Responsibilities

• Create campaigns driving pipeline for document productivity solutions
• Execute tactical initiatives cross-functionally
• Develop personas focused on document processing stakeholders
• Analyze campaign performance and optimize accordingly

• 5+ years' experience in a product role or relevant experience
• Enterprise Software Product Marketing experience required
• BA/BS required, MBA preferred
• Understanding of document management, workflow automation, OCR, and document processing technologies a plus
• Excellent interpersonal skills with cross-functional collaboration ability
• Strong presentation skills and public speaking confidence

Tungsten Automation is an Equal Opportunity Employer M/F/Disability/Vets

While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.

The base salary range for this role, across the US, is $97,000 - $140,000. Your actual base pay within this range will be determined by your work location as well as skills, qualifications, experience, and relevant education/training. The range provided reflects only the base salary for the role and does not include benefits.