The Senior Growth Marketing Manager owns Vee Healthtek’s end-to-end growth engine: website,
SEO/AEO/GEO, demand generation, events, analyst relations, and pipeline acceleration.

This is a highly visible, hands-on role at the intersection of Marketing, Sales, and SMEs. You will be
accountable for turning awareness into qualified pipeline and measurable revenue impact - shaping how
Vee Healthtek is discovered, evaluated, and chosen.

Key Responsibilities

Growth Strategy & Revenue Alignment

Own the integrated growth roadmap aligned to GTM priorities and revenue targets.
Partner with Sales and SMEs on buyer journeys, activation, and expansion.
Build scalable acquisition and conversion systems; lead experimentation.

Website, SEO / AEO / GEO

Own the website as a core growth asset: strategy, UX, performance, and conversion.
Lead redesigns and continuous optimization.
Drive traditional SEO plus AI Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Build executive-focused content architectures and optimize funnel paths.

Demand Generation & Events

Plan and run omnichannel demand across digital, content, ABM, partnerships, and events.
Own Vee-hosted webinars/roundtables and third-party conference strategy.
Build event playbooks tied directly to pipeline.
Partner with Sales and BD teams to improve speed-to-lead and conversion.

Analyst Relations

Establish and manage Analyst Relations.
Lead analyst briefings and positioning.
Translate analyst insights into GTM messaging and sales enablement.

Marketing Operations & Enablement

Own funnel analytics, attribution, segmentation, and experimentation.
Improve lead quality, scoring, and lifecycle progression.
Equip Sales with audience insights and campaign intelligence.

Success Metrics
You will directly own or influence:

Marketing-sourced and influenced pipeline
MQL → SQL conversion
Organic traffic and AI/search visibility
Website conversion rates
Event-generated pipeline
Analyst leadership positions
Marketing ROI and funnel predictability

Who You Are
Required

10–12+ years in B2B Services / SaaS growth, demand, or revenue marketing (healthcare or tech enabled Services preferred).
Proven track record building predictable growth engines.
Hands-on ownership of websites, SEO, and digital funnels.
Experience driving pipeline from events.
Strong command of modern martech stacks (CRM, MAP, analytics).

You Stand Out If You