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Vice President, Marketing



This job is no longer accepting applications

See open jobs at Veracode.
Marketing & Communications
Burlington, MA, USA
Posted on Wednesday, January 17, 2024

Vice President, Marketing – Global Demand Programs & Operations

Looking for an innovative, high-growth company in one of the hottest segments of the security market? Look no further than Veracode!

Veracode is recognized as a premier provider of SaaS-based software security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes. Learn more about us at www.veracode.com!

As the Vice President of Marketing for Global Demand Programs & Operations, you will play a critical role in driving integrated marketing campaigns and digital programs to enhance awareness, generate qualified opportunities, and drive revenue growth You will lead a team responsible for transforming and orchestrating end-to-end Account-based demand generation initiatives, leveraging various marketing channels, and optimizing processes to meet business objectives. Your key cross functional collaborators will be the VP of Product Marketing, the VP of Regional and Community Marketing as well as GTM Operations, Business Insights, Business Applications and the Executive Leadership team: CRO, CFO.

What you will be responsible for:

Integrated Campaign Strategy & Planning: Develop and execute integrated marketing campaigns aligned with business objectives. Define strategies for Awareness, Land, Expand, and Enablement across the customer journey.

Web Strategy and Management: Oversee web strategy, design, and management for optimal user experience. Drive SEO initiatives and manage landing page optimization for higher conversion rates.

Paid Media Strategy, Planning and Execution: Develop and implement paid media strategies for targeted engagement and conversions. Execute paid media campaigns across channels to achieve marketing goals.

Marketing Analytics: Utilize analytics to assess campaign, content and tactic performance and implement full-funnel insights and lead quarterly report-outs to executive team and marketing.

Marketing Operations: Develop and optimize processes for efficiency and scalability. Define and implement MarTech strategies for marketing initiatives. Establish and enhance demand generation processes for pipeline creation and conversion. Implement effective account and lead management processes. Act as champion for agile marketing methodologies.

Creative Services: Provide direction to the Creative Services team for visually compelling marketing materials. Uphold brand guidelines and collaborate for alignment with overall brand strategy. Work closely with teams to understand design objectives and provide scalable creative support.

Email Marketing & Sequence Planning: Develop and execute targeted email marketing campaigns. Create effective email sequences aligned with buyer journeys.

BDRs (Business Development Representatives): Collaborate with BDR teams for effective lead generation and qualification. Provide support and guidance for BDR initiatives.

Required Skills:

  • 5+ Years of digital and demand marketing leadership
    • Proven experience in B2B account-based demand generation and global marketing
    • Strong leadership skills for cross-functional collaboration.
    • Deep understanding of marketing technologies and analytics. Experience with 6Sense, Marketo a plus.
    • Experience in Agile marketing methodologies.
    • Excellent communication and presentation skills.

What we offer you

  • Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
  • Wellness benefits to help you focus on what’s most important.
  • “Take What You Need” time off policy.
  • Extensive development and training offerings to help you grow your career at Veracode.
  • Generous 401k match to help save for your future.
  • Amazing community of professionals who take pride in what we do every day.

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Fraudulent Recruitment Alert - Be Aware and Stay Informed

At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.

Here’s our recruitment promise to you:

  • Comprehensive Interview Process: We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers.
  • Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.
  • Email Verification: Recruiting emails from Veracode will always originate from an “@veracode.com" email address.

This job is no longer accepting applications

See open jobs at Veracode.