Marketing Manager - Growth & Brand
Viridian Financial Group
Marketing & Communications, Sales & Business Development
Canning, WA, Australia
Marketing Manager – Growth & Brand
Role Type
Description
At Allied Pumps, we design and deliver engineered pumping and water infrastructure solutions across mining, commercial, and industrial sectors.
We’re looking for a practical, commercially-minded Marketing Manager to take ownership of our marketing function, bringing structure, clarity, and measurable impact.
This is not a purely strategic or abstract role. It’s a hands-on leadership position where you’ll shape direction and deliver outcomes that directly support business growth.
What you’ll be doing?
- Develop and execute a practical, results-driven marketing strategy aligned to growth targets
- Drive qualified lead generation and support pipeline development across business units
- Partner with Sales on tenders, key accounts, and campaigns
- Own and strengthen brand positioning, ensuring consistency and professionalism across all channels
- Leverage AI and modern marketing tools to improve efficiency, insights, and campaign performance
- Lead a small marketing team and manage external partners
- Improve the quality, consistency, and impact of all marketing collateral
- Establish and track clear, measurable KPIs (e.g. lead conversion, campaign ROI, pipeline contribution)
- Continuously analyse performance and refine approach based on data
What we’re looking for:
- Proven experience in B2B marketing, ideally in industrial, engineering, or project-based environments
- Demonstrated ability to balance creativity with practical execution
- Strong understanding of AI tools and their application in marketing (content, analytics, automation, etc.)
- Commercial mindset with a focus on outcomes, not just activity
- Experience working closely with Sales and operational teams
- Ability to operate effectively in a grounded, engineering-led business
- Strong stakeholder engagement and communication skills
Why join Allied Pumps?
- Established, growing WA business with a strong reputation
- Opportunity to build on and shape the marketing function
- Direct impact on business growth and strategy
- Work closely with leadership and key stakeholders
- Long-term career growth as the function and business scales
How to Apply?
Apply today via SEEK or LinkedIn.
Please note: we are not engaging recruitment agencies for this role and will not be accepting unsolicited agency submissions at this stage.
Share this job
Report this job
Cookie Preference Center
More information
Manage cookie preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Cookie List
- label