- Bachelor’s degree in Marketing, Business, Analytics, or a related field.

- Proven experience in marketing operations, CRM management, or marketing analytics.

- Strong proficiency with CRM tools (e.g., Salesforce, Microsoft Dynamics) and data analysis tools (e.g., Excel, Power BI).

- Excellent analytical and reporting skills, strong aptitude for data, numbers, and metrics.

- Highly organized, structured, and detail-oriented with the ability to manage multiple priorities effectively.

- Strong communication skills and ability to collaborate across teams.

Preferred Skills:

- Knowledge of lead management and scoring processes.

- Familiarity with budgeting and financial forecasting.

- Assist in the preparation and analysis of CRM reports related to marketing performance metrics, campaign effectiveness, and lead management.

- Support lead generation efforts by tracking, managing, and reporting on leads in the CRM system.

- Collaborate with marketing and sales teams to ensure accurate data entry and lead qualification processes.

- Develop and maintain dashboards to monitor marketing KPIs and campaign performance.

- Maintain and update the overall marketing master plan to ensure alignment with strategic objectives.

- Help in forecasting and managing the marketing budget, including tracking expenses and predicting future spend.

- Support the implementation of automation and process improvements within marketing operations.

- Ensure data integrity and accuracy within the CRM and other marketing tools.

- Provide insights and recommendations based on data analysis to optimize marketing strategies.

- Organize and structure marketing activities, timelines, and resources to ensure smooth execution and strategic alignment.