Description of the position, its purpose, the role it plays within organization
The Product Marketing Specialist is responsible for coordinating and executing product marketing, proposition development and go to market activities related to the Eurowag Payments & Financial Services portfolio.
The role ensures that value propositions, go-to-market (GTM) activities, customer activation programs, and business priorities for Payments & Financial Services are effectively executed across different markets. It plays a key role in supporting product launches, customer migrations, product adoption initiatives, as well as cross-sell and upsell activities.
The Product Marketing Specialist works closely with Product, Customer Base Management, Marketing Communication, Sales Operations, and Customer Success teams to ensure that the Payments & Financial Services portfolio successfully supports business growth, customer experience, and increased product penetration.

• Bachelor’s degree in Marketing, Business, or a related field.
• 6-8years of experience in Product Marketing, Commercial Marketing, Go-to-Market, or similar commercial roles.
• Experience supporting product launches, customer adoption initiatives, commercial activation programs, or GTM execution.
• Experience in payments, financial services, fintech, fuel cards, mobility services, or SaaS is an advantage.
• Strong stakeholder management skills and ability to work across multiple functions and markets.
• Excellent project coordination and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to translate business objectives into actionable marketing and activation initiatives.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Fluent English, written and spoken.

Product marketing ownership

• Responsible for supporting business growth of the assigned Payments & Financial Services portfolio from a product marketing perspective.
• Acts as the primary Product Marketing point of contact for the assigned portfolio, representing marketing and commercial perspectives across projects and initiatives.
• Supports the development of business cases, product activation plans, and commercialization initiatives for the Payments & Financial Services portfolio.

Product launches & GTM execution

• Ensure consistent application of product value propositions and messaging across different markets.
• Responsible for coordinating and executing go-to-market activities related to the Payments & Financial Services portfolio.
• Coordinates launch-related activities with all relevant cross-functional teams.
• Ensure timely delivery of launch, sales enablement, and customer activation materials.
• Collaborates with Sales Operations to define requirements for trainings, presentations, playbooks, and other enablement materials.
• Tracks the effectiveness of product launches and supports definition of necessary follow-up actions.

Customer adoption, migration & growth support

• Supports activities related to customer migration and customer merge projects.
• Supports development of cross-sell and upsell campaigns through offers, segmentation recommendations, and business inputs.
• Monitors product usage and penetration metrics and identifies improvement opportunities.
• Collaborates with Customer Success, Customer Base Management teams to maximize customer experience and customer value.

Marketing & sales enablement assets

• Coordinates the creation of marketing and sales enablement materials for the Payments & Financial Services portfolio.
• Briefs and supports the Marketing Communication team in developing campaign and communication assets.
• Ensures that product value propositions and key messages are consistently reflected in communication activities.
• Prepares and coordinates launch toolkits, sales enablement materials, and internal communication assets required for successful GTM execution.
• Supports knowledge sharing, workshops, and internal training programs related to the product portfolio.

Main OKRs

• NPS(Net Promoter Score)

Improve customer experience through consistent communication, effective customer activation, and successful migration processes.

• Product Penetration

Increase penetration of Payments & Financial Services products within targeted customer segments.

• Product Revenues

Increase revenue generation from Payments & Financial Services products within targeted customer segments.