Eurowag is a pan-European B2B payments and mobility platform serving the commercial road transport industry.

As CRM & Lifecycle Marketing Manager, you will own how we communicate with customers across the Eurowag Group. You will lead our marketing automation capability in Bloomreach Engagement, execute the customer lifecycle strategy: from lead nurturing to active, multi-product customer relationships, and turn customer communication into measurable digital revenue.

This role combines strategic ownership, hands-on platform expertise, and cross-functional leadership. You will lead a team of six, campaign and technical specialists and work closely with Marketing, Sales Operations, Product, Data and Engineering.

A major focus will be the migration of customers to the Eurowag Office platform, followed by effective onboarding, activation, engagement, and cross-sell journeys.

• Execution of the Group-wide, multi-channel customer communication strategy across email, SMS, web layers, in-platform messaging, and CRM-triggered sales tasks
• Business ownership of Bloomreach Engagement, including scenarios, segmentation, triggers, personalisation, and lifecycle campaigns
• Design, implementation, and optimisation of end-to-end customer journeys, including lead nurturing, onboarding, activation, adoption, retention, reactivation, and win-back
• Embedded customer journeys within Eurowag Office that increase platform usage and support cross-sell and upsell through next-best-action recommendations, alerts, messages, and promotional placements
• Customer communication and lifecycle support for the migration to the Eurowag Office platform
• Integration between Bloomreach Engagement and Microsoft Dynamics CRM, ensuring Marketing and Sales work from consistent, actionable customer data
• Data quality, audience accuracy, consent management, and tracking integrity in partnership with Product, Data, Engineering, and IT teams
• Measurement and reporting of campaign performance, customer engagement, conversion, and digital revenue contribution
• Adoption of AI across the team’s workflows, including content creation, translation, personalisation, campaign development, and operational automation
• Leadership, coaching, and development of a six-person team combining campaign management and technical expertise
• Continuous improvement of CRM processes, operating models, governance, and ways of working across markets and product teams

• At least five years of experience in CRM, lifecycle marketing, customer engagement, or marketing automation, ideally in a B2B environment
• Experience owning a marketing automation or customer data platform from a business perspective; experience with Bloomreach Engagement is highly advantageous
• Strong understanding of lifecycle marketing, segmentation, personalisation, campaign orchestration, and customer journey design
• Strong data literacy and the ability to translate customer and campaign data into commercial actions
• A commercial mindset, with a clear focus on revenue
• Proven ability to manage stakeholders and deliver through cross-functional teams
• Experience leading and developing a multidisciplinary team combining campaign and technical capabilities
• A hands-on approach and the ability to move confidently between strategy, platform execution, data, and delivery

Nice to have

• Background in transport, mobility, fintech, or B2B payments
• Multi-market, multi-language campaign experience
• AI-native ways of working: using AI tools for copy, translation, and automation
• Experience operating with real data constraints (pipeline delays, tracking governance across product teams)
• Experience connecting automation to a sales CRM (Microsoft Dynamics, Salesforce, or similar)

What success looks like

First 6 months

• Full command of the automation platform, the data model, and the customer lifecycle
• Reliable tracking governance established with product teams, so campaigns run on trustworthy data
• Existing cross-sell and lifecycle journeys audited and improved

First 12 months

• Measurable contribution to the digital revenue target
• Expanded lifecycle automation coverage across products and markets
• Improved cross-sell conversion between products
• Support for the platform migration milestones

Why this role

This role sits at the centre of Eurowag growth strategy. You will help turn a large, diverse, multi-product customer base into deeper, longer-lasting customer relationships.

You will inherit a live marketing automation platform, a clear commercial mandate, and significant scope to develop the function. You will also play an important role in one of Eurowag key strategic priorities: migrating customers to the Eurowag Office platform and ensuring they are successfully onboarded, and introduced to relevant products and services.

For someone who thinks commercially, enjoys working hands-on with data and automation, and knows how to bring teams together around customer growth, this is an opportunity to build a highly visible capability and make a measurable impact.