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Digital Marketing SEO Analyst



Marketing & Communications, IT
Raleigh, NC, USA
Posted on Thursday, March 30, 2023
Do you use Google in your everyday life? Curious to learn the in’s and out’s of how search engines work? We are looking for a Digital Marketing SEO Analyst to help our home service clients reach their business goals. This position is based in Raleigh, NC so you must live in the Triangle area, or be willing to relocate upon hire.
As a SEO Analyst, you will work with a passionate, helpful, supportive, hard-working team that’s always willing to go above and beyond to help our clients - and each other - succeed. You’ll be responsible for creating and executing on local SEO strategies for our clients in the home services industry.
WorkWave’s digital marketing team operates under the name Coalmarch by WorkWave. We provide agency services to help business owners in the field services industries (lawn care, pest control, HVAC, etc) grow their business through effective inbound marketing and lead generation strategies. As an organization, we offer a variety of services and software for field service businesses in all stages- from start ups, to mid-size businesses, all the way to larger companies with franchises.


  • Creating, testing, and executing on local SEO strategies for our clients that include content creation, keyword and market research, on-page and off-page optimization, technical SEO, local listing management, and more.
  • Creating and maintaining content calendars and link building strategies that adhere to Google’s ever changing algorithm and best practices.
  • Tracking and analyzing the performance and success of your SEO strategies for your clients through Google Analytics, Google Tag Manager, AHREFS, Whitespark, and more SEO tools.
  • Creating and managing traffic, conversion rate, and lead projections for your clients based on historical data and industry averages.
  • Working collaboratively with Account Executives to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executed.
  • Communicating with clients on SEO initiatives and performance when needed.
  • Working in collaboration with other team members on department-wide initiatives including process updates, training, special projects, and more.


  • Bachelor’s Degree or relevant experience
  • 1-2 years of experience in a SEO focused role
  • A solid understanding on how search engine algorithms work and basic local SEO principles.
  • Coachable, open to feedback, and can work with well with others
  • Adaptable, comfortable with change, and enjoys taking on new challenges
  • Authentic, genuine, and conveys consistency in their words and actions
  • Excited about the opportunity to consistently learn and improve
  • Enjoys juggling several projects at once and thrives in a fast-paced environment
  • Passionate about learning SEO and enjoy a fast-paced environment where things never get boring.
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey
• With everything you could find in a great downtown -- from restaurants and retail to art and culture the Bell Works “Metroburb” is a microcosm of innovation, possibility, and inspiration and WorkWave is proud to be a part of it
• Pharmacy, urgent care, bank, restaurants, florist, gym, dentist, outdoor patio bar and weekly farmers market all conveniently located on the first floor - making running errands on a break a breeze.
• We work hard but play hard too...need a break? When in the office kick back in our common area, play a game of arcade basketball, video games in our game rooms or face off in a ping pong match
• WORKING REMOTE? Great! Our teams are well versed at working collaboratively in a fully virtual environment. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.
• Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company match
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Floating time off for holidays and/or your birthday
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
• 10 Time winner of Best Place to Work in New Jersey by NJBiz !
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.