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Product Enablement Manager, Revenue Enablement (MarketingOS)

ZoomInfo

ZoomInfo

Marketing & Communications, Product
Grand Rapids, MI, USA
Posted on Friday, April 21, 2023

Product Enablement Manager, Revenue Enablement (MarketingOS)

At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are a take-charge, take-initiative, and get stuff done person, we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting edge technologies and processes to delight our customers and rapidly increase revenues.

ZoomInfo is looking for an experienced, passionate, and results-oriented Product Enablement Manager to join a Global Revenue Enablement team that supercharges ZoomInfo’s Go-To-Market organization.

In this role, you will take charge of defining and executing an enablement strategy that ensures our GTM teams have the know-how and skill to best position our product suite, resulting in a sales velocity that is industry leading and best in class.

This role will support our MarketingOS product, knowledge of this space is a requirement:

  • MarketingOS brings actionable company insights and contact data to an organization's omni-channel marketing strategy, tailored to complete the account based marketing puzzle
    • Cross-Channel Advertising
    • Buyer Intent Insights
    • Website Chat
    • Web Form Enrichment

Will you will do:

  • Define and deliver an Enablement Plan of Record for all GTM personas
    • Establish training plans aligned with the needs of the revenue org by utilizing modern learning and enablement approaches
    • Curate all necessary messaging, content and/or tools necessary
    • Project manage the execution of the enablement plan of record
    • Deliver effective and engaging content for elearning, online, and in-person delivery
    • Measure end to end success of GTM readiness from lead generation to deal close
  • Act as an Enablement Trusted Advisor for Product Marketing, Product Management, and Technical GTM Roles
    • Become a Subject Matter Expert in enabling GTM teams on products, technologies and solutions that foster an increase in sales velocity and revenue generation
    • Educate on best practices and lessons learned regarding product positioning and education at all stages of the buyer journey, aligned to all GTM Personas
  • Steward Product Expertise across the broader Revenue Enablement Team
    • Partner with hiring and talent teams to assess and identify right product/technical skills for GTM roles, spanning lead gen to post-sales support.
    • Work closely with Core Program owners to assess and deliver the right product/technical skills for onboarding, ramp, and continuing education
    • Contribute to creative enablement scaling, delivery, and quality assurance within the broader Revenue Enablement team

What you bring:

Role

4+ years of collective experience in at least two of the following area:

    • Marketing Operations
    • Marketing Automation
    • Account Based Management
    • Demand Generation
  • 2+ years in building, managing, and measuring program/initiative progress
  • 2+ years experience working with/in enablement teams focused on GTM personas
  • Demonstrated experience in content creation and delivery to selling teams (sales, pre-sales and/or post-sales)
  • Demonstrated experience in leading and project managing multiple initiatives of varying complexity and timeframes

Technology

  • Experience with at least two of the following:
    • GTM Automation (Sales and/or Marketing) Platforms
    • Data Intelligence Platforms
    • Marketing Tools & Platforms - Eloqua, Marketo, DemandBase, Terminus, Hubspot, etc.
  • Demonstrated experience with content authoring, packaging, and management tools used in enablement organization including:
    • learning management systems
    • video creation, editing, and delivery
    • e-learning authoring tools such as RISE, Camtasia, 7 Tabs, etc.
    • content management platforms such as Seismic, Highspot, etc.
    • project management tools such as Jira and SmartSheet

Professional

  • Ability to influence with a high energy, confident, engaging, and inspiring personality
  • Insatiable curiosity and love of product technology
  • Strong project and time management skills
  • Strong judgment, initiative and sense of urgency
  • Proven experience in effective cross-functional relationship management

The US base salary range for this position is $110,400 - $151,800 + bonus + equity + benefits.

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.

We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

About us:

Built over 20 years ago, ZoomInfo has become the go-to-market standard for over 30,000 companies worldwide. Our mission is to unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system. For more information about our leading marketing and sales intelligence solution, visit www.zoominfo.com.

All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, gender, national origin, disability and protected veterans status or any other personal characteristic protected by law.