Senior Field Marketing Manager
ZoomInfo
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
ZoomInfo (ZI) is how businesses go to market (GTM) and we’re on a mission to modernize go-to-market for everyone. Powered by real-time data and insights, our unified engagement platform helps sales and marketing teams find, acquire, and grow customers.
General Function/Role Purpose:
The Field Marketing Specialist role entails developing and implementing comprehensive marketing plans aligned with fiscal-year demand strategies to support sales pipeline goals. Acting as a liaison between sales and marketing, this position drives visibility of marketing activities, tracks lead follow-up and conversion, and collaborates with cross-functional teams to execute regional marketing campaigns and events, providing insights for optimization and ROI. Additionally, the specialist contributes to the global go-to-market plan, customizing and executing campaigns while managing vendor relationships for regional marketing programs.
What You'll Do:
- Determine the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support sales pipeline goals.
- Be a business partner to sales - acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditions.
- Work closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activity.
- Research, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activities.
- Identify strategy and plan for regional field activities with sales and collaborate with events team on execution and onsite logistics.
- Report on regional events providing insights on areas of optimization, business outcomes, and return on investment.
- Align with the integrated marketing team to develop and support the overall go-to-market plan.
- Lead execution and field adoption of integrated marketing campaigns and ABX for target accounts.
- Evaluate, select, and manage vendors that contribute to regional marketing
What you Bring:
- Bachelor's degree and/or 4-8 years of field marketing experience and account management/marketing experience in an enterprise software, B2B SaaS or technology company
- Experience with account-based marketing is a plus
- Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budget
- Experience working cross functionally with sales
- Experience with CRM and Marketing Automation systems, such as Salesforce, Eloqua, Jira, etc
#LI-Hybrid
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.