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Sr. Product Manager, Content Strategy



Waltham, MA, USA
Posted on Thursday, June 27, 2024

At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.

We see our Website as a product with all the intricacies that involve owning, defining, analyzing, strategizing and executing on that strategy. We're looking for a strategic and creative Product Manager to lead the content strategy for the ZoomInfo website. This role is responsible for developing and executing a content roadmap that drives user engagement and business growth through high-quality, optimized digital experiences. The ideal candidate will have a strong understanding of SEO best practices and experience in content optimization.

What You’ll Do:

  • Develop and oversee a strategic content roadmap that supports business growth and product offerings
  • Define and own product life cycle: From market research to scoping and requirements definition, UI and UX, KPIs, and working with the R&D teams
  • Define requirements, user stories, and acceptance criteria for product functions and features
  • Drive the overall site experience by aligning messaging and user journeys with product and business objectives
  • Ensure content is optimized for search engines and user engagement
  • Collaborate with designers, developers, and marketers to deliver high-quality website content
  • Analyze content performance using data analytics to identify growth opportunities and drive content strategy
  • Establish clear content requirements, user stories, and acceptance criteria
  • Utilize adoption metrics, usage data, and business outcomes to gauge the impact of content initiatives
  • Engage with sales, marketing, and users to gather market insights and feedback
  • Other duties as assigned

What You Bring:

  • Minimum of 5-7 years of product management or product marketing experience within a tech-focused environment
  • Experience in product marketing, particularly focused on content strategy and optimization
  • Excellent eye for UI and Customer experience, and for the supporting concepts and methods
  • Passion to explore and understand customer needs, discover different solutions, and deliver high-quality products in a fast-paced, dynamic environment
  • Deep familiarity with the tools and methods of working with R&D and designers in an Agile environment
  • Strong understanding of SEO best practices and content optimization techniques
  • Skilled in developing content roadmaps and strategic objectives based on data analytics and industry trends
  • Proficiency in using analytics tools, user interviews, surveys, and usability testing to inform content decisions
  • Excellent communication skills, both with clients and within the organization
  • A quick learner who is adaptable and thrives in a fast-paced environment

#LI-AP3 #LI-Hybrid

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$140,000$192,500 USD

About us:

ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.