Product Strategy Analyst
Do you have what it takes to work for a leading FinTech transformation provider?
Kinective is an innovative software and technology company that is transforming how technology is utilized in the banking world by unlocking new possibilities. Our market-proven software is driving a new norm for how consumers interact with their bank or credit union by integrating the foundational technology used to serve customers. Simply put, we’re connecting banks and credit unions to the future.
What are we looking for?
We are seeking a skilled and motivated Product Strategy Analyst to join our dynamic team. The ideal candidate will possess a deep understanding of product analytics, competitive intelligence, win/loss and churn analysis, and market/industry trends. As a Product Strategy Analyst, you will play a crucial role in shaping our product strategy, improving customer satisfaction, and driving business growth through data-driven insights.
Advance Product Analytics:
- Conduct in-depth product analytics to identify usage patterns, user behavior, and opportunities for product enhancements.
- Develop and maintain dashboards, reports, and visualizations to communicate insights to various stakeholders.
- Work closely with Product Managers to define key performance indicators (KPIs) and success metrics for new and existing products.
Help Guide our Product Strategy:
- Perform win/loss analysis to identify reasons for customer acquisition or churn and provide actionable recommendations for product and sales teams.
- Present findings and insights to internal teams and leadership, driving data-informed decision-making.
- Analyze churn data to uncover underlying trends, reasons, and potential areas for reducing churn rates.
Understand the Market and Industry:
- Monitor and analyze market trends, competitive landscapes, and emerging industry developments to provide actionable insights to inform product strategies.
- Leverage external data sources and industry reports to provide insights on market size, growth projections, and potential areas for expansion.
- Proactively research and analyze market disruptions, new technologies, and customer behaviors that could impact our product roadmap, ensuring our offerings remain relevant and competitive.
Be an Expert on the Competitive Landscape:
- Conduct regular competitor benchmarking and SWOT analysis to identify strengths, weaknesses, opportunities, and threats, contributing to the development of effective competitive positioning strategies.
- Collaborate with the marketing and sales teams to create compelling value propositions and messaging that differentiate our products in the market.
- Identify and track key performance metrics for competitors, assessing their market share, pricing strategies, and product offerings to guide our pricing and product feature decisions.
- Develop and maintain a comprehensive repository of competitive intelligence data and insights, ensuring easy access for relevant stakeholders
- Proven experience (1+ years) as a Product Analyst, or similar role, with a focus on product analytics and competitive intelligence.
- Strong proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
- Excellent communication skills with the ability to convey complex insights to both technical and non-technical stakeholders.
- Experience working with cross-functional teams and collaborating effectively in a fast-paced environment.
- Knowledge of the banking & fintech industry landscape and trends is a plus.
- Attention to detail and a passion for digging into data to uncover meaningful insights.
What does life at Kinective look like?
A typical corporate environment is pretty stiff and uninspiring. Not at Kinective. We like to balance all of our hard work with a bit of fun from time to time. Imagine working in an environment where we are continuously building the right place to work and the solutions that truly solve client needs.
Our culture empowers team members to take the lead, upholds integrity as our bedrock, and values trust and respect in all our operations. We truly believe in learning new skills, mentoring colleagues, and nurturing personal development. That’s why we seek to promote from within and give our team members the opportunity to rise with us.
Kinective is an equal-opportunity employer. All applicants will be considered for employment regardless of color, race, religion, disability, sex, sexual orientation, gender identity, age, national origin, veteran status, or any other characteristic protected by Federal, State, and/or local law.
Please note that this role does not currently offer sponsorship opportunities.
To learn more, look deeper at www.kinective.io